Women in Business
Visibility. B2B. Growth
What is Women in Business?
Women in Business is a network of selected businesswomen association in the MENA Region and Germany. The Association of German Women Entrepreneurs (VdU) and Global Project Partners (GPP), together with women's business associations in the MENA region, have launched the Women in Business cooperation project to support (prospective) women entrepreneurs from the MENA region with expertise and a strong network in fulfilling their potential. Women in Business offers women entrepreneurs, self-employed women and those interested in founding their own businesses the unique opportunity to network with each other and with mentors, associations from the region and partners from the business world, to exchange experiences, to develop competencies and business contacts and thus to create lasting economic perspectives and equal opportunities.
Together with women's business associations, Business Women of Egypt 21 (BWE21), Savoir et Vouloir Entreprendre (SEVE) from Algeria, Lebanese League for Women in Business (LLWB) and Chambre Nationale des Femmes Chefs d'Entreprises (CNFCE) from Tunisia, the Women in Business network follows a three-pronged approach:
Women in Business aims to increase the visibility of female entrepreneurs, to highlight role models and diversity in business and to create an open corporate culture. Increasing the visibility of women entrepreneurs and strengthening the associations involved improves the public dialogue with all relevant stakeholders and give women entrepreneurs a strong voice.
Women in Business enables women entrepreneurs to join the networks of the associations and B2B contacts with partners in business to promote innovation and business development. Through direct networking with potential customers, suppliers and talents, capacities are to be built up to expand existing markets and open up new ones.
Joint activities and the creation of synergies between the project partners from Germany and the MENA region will enable mutual knowledge transfer and competence development in order to strengthen sustainable growth through women-led enterprises in the MENA region through dynamic association activities.